Trade
How can the TRF help my business?
In 2018 the Motorcycle Industry Association (MCIA) has shown that the trail bike market increased by nearly 20% in a year where the overall motorcycle market has been flat.
Behind the growth has been the TRF, which has doubled in size over the last five years and now has the majority of serious trail riders as members. The TRF is now the largest ACU club.
The TRF will be explaining how the bike trade can expand away from traditional bikers into new markets of people taking out trail riding for the first time.
Through trail riding, we re-excite young riders disaffected by restrictions on bikes, CBTs and moped crime. The growing number of lady trail riders has further swelled our numbers. The TRF has partnerships with the Police where we take a new product into courses focussed on dual-purpose motorcycle training as well as links with DVSA, IAM, RoSPA.
Edited by British Dealer News and Industry Expert Rick Kemp, the TRF has the only UK printed magazine focussed on trail riding. Advertisers such as Fantic and Honda have launched trail riding machines to this market working with the TRF to great success. Tyre manufacturers including Michelin and Pirelli focus on the benefit of their tyres suited for dual purpose applications. Trail riders are big buyers of equipment and tools with much shorter service intervals and an innate desire to fettle their machines. Trail Riders are also the first users of high-powered electric trail bikes such as Bultaco Brinco, KTM Freeride & Zero.
The TRF reach out to around 5500 in print, 22000 by email and up to 250k through social media. Our riding events reach out to over 150k people and attract up to 500 riders. We will be offering easy trade access through the MCIA for demonstrators to get involved in these events and advertise to Trail Riders.
Everybody is interested in growing sales by 20%!
BENEFITS OF TRF PARTNERSHIP
Growing Market
Trail bike market growing at 20% per year
Growing membership
TRF membership has doubled in recent years
Responsible
Most responsible trail riders are TRF members
Largest ACU club
The TRF is now the largest ACU club
First Timers
The TRF will be explaining how the bike trade can expand away from traditional bikers into new recreational markets of people taking up trail and adventure riding for the first time
Targeted Training
The TRF has partnerships with the Police where we take a new product into courses focussed on dual-purpose motorcycle training as well as links with DVSA, IAM, RoSPA
Trail Magazine
TRF Trail magazine is the only UK print magazine focussed on trail riding.
Big Spenders
Trail riders are big buyers of equipment, tools and accessories and are positively greedy when it comes to consumables like tyres, oil, filters, chains and brake pads. Most trail riders are particular about their clothing and have an innate desire to fettle their machines. Surveys reveal that the membership has high levels of disposable income to spend on its favourite pass time – trail riding.
Early Adopters
Trail Riders have proved to be early adopters of high-powered electric trail bikes such as Bultaco Brinco, KTM Freeride & Zero leading you into your future markets.
Big Reach
The TRF reach out to around 5500 in print, 22000 by email and up to 250k through social media. Our riding events reach out to over 150k people and attract up to 500 riders.
Expertise
The TRF offer Professional Services sharing our expertise in areas such as Motorcycle Law, Social Media Marketing, Motorcycle Exhibitions, Training and outsourced Club Membership Services.
Trade Access
We will be offering easy trade access to get involved in these Trail Riding events and “Go to Market” plans focussed on Trail Riders.
HOW TRADE PARTNERS CAN GET INVOLVED WITH THE TRF
Advertise in Trail Magazine
Reach all TRF members in our monthly magazine. Find out more HERE
Feature your bike with a TRF bike test
Work with TRF Trail Magazine to feature a test of your bike. Contact the editor HERE
Demo your bike to our local groups
Arrange bike demos directly to our 43 local groups around England and Wales
Partner with the TRF at live events
Work with us to promote trail riding at live events like Countryfile Live
Supply prizes for the TRF Raffle
The TRF is promoted to all trail riders in the UK (not just TRF members). We have opportunities for partners to supply 1st, 2nd and 3rd prizes. Find out more HERE.
